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Google Adsense - earn cash with your sites

Google AdSense is one of the best CPC (Cost Per Click) ad networks available on the market. AdSense is the first mayor contextual advertisting program and one of the most successful, gaining publisher's trust all over the world. As the ads are related to the content of the site and are more targeted they are more likely to get clicked, thus generating more revenue for the owner of the website.Adsense is mostly a PPC (Price Per Click) network but sometimes it ads the CPM method, which means you get paid per click or sometimes paid per 1000 impressions that you serve those ads. The cost will differ depending on the ads shown or to be more precise, on the content of your website, due to the contextual nature of the program. The strength of the program is the contextual CPC side, you get highly targeted related contextual ads on your website which are more likely to be clicked by your visitors. Recently, a CPA (Cost Per Action) ads were introduced to the publisheres called referrals.

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Quick info about Google Adsense

GENERAL INFO PAYMENT METHODS REMUNERATION (commission)
Company name Google Cashout 100$ Pay for visiting no
Alexa Traffic Rank 1 Currency $-€ Pay for Registering no
Online since 2000 Transfer no Pay for Purchasing no
Forum no Check yes Others Make more money
Whois +info Paypal/Alertpay no Referrals no
    Countries International    

 

 


Google Adsense detailed information

AdSense is an advertising program that anyone who publishes a Web site can use to generate income for their Web site. But there’s one small condition - Google must approve your site before ads are shown on your site.

A longer explanation is that AdSense is an ad-placement program that utilizes Google’s proprietary search capabilities to determine the best placement for ads that are purchased through the Google AdWords program.

AdSense is contextual advertising, or ads that appear in the context of surrounding content. What this means for you is that AdSense ads are related to the content of the pages on which those ads appear.

Ad formats and types

AdSense offers the following ad formats for text ads: banner (468x60), half banner (234x60), leaderboard (728x90), button (125x125), skyscraper (120x600), wide skyscraper (160x600), small rectangle (180x150), vertical banner (120x240), small square (200x200), square (250x250), medium rectangle (300x250) and large rectangle (336x280).
You can also display image ads on your site: banner (468x60), leaderboard (728x90), skyscraper (120x600), wide skyscraper (160x600), small square (200x200), square (250x250), medium rectangle (300x250) and large rectangle (336x280).
Video ads are available in these formats: leaderboard (728x90), skyscraper (120x600), wide skyscraper (160x600), small square (200x200), square (250x250), medium rectangle (300x250) and large rectangle (336x280).

Google AdSense publisher interface review

When you login to your publisher account the first thing you will notice is everything is well organized and everything is where you want it to be. Google AdSense has the best publisher interface I have ever seen, it is simple, usefull and full of features which make the process of ad placement, monitoring the statistics and tracking your payments status incredibly simple and easy. You can easyly create customizable reports, e-mail specific reports daily, weekly or monthly. The payment history is just amazing, there is all the information you need, from how much you have earned, when was the payment sent, when you can expect it to arrive, the number of the check and much more.

Payments and payment options

Google AdSense offers payments by check (standard or secure express delivery, $24 processing fee) or by EFT (Electroic Funds Transfer available for certain countries only). Payments are made on a NET 30 basis and one thing is for sure, they always pay on time.

AdWords: The flip side of AdSense

AdSense is one-half of an advertising duo that Google has cooked up. The other half is Google AdWords, a pay-per-click keyword advertising program. (How smart is that? Having both advertisers and publishers as your customers!) In a pay-per-click advertising program, advertisers place ads based on keywords that are related to their content. (Keywords, in this context, means key terms or words that are commonly associated with a given subject, topic, service, or product.)

In pay-per-click advertising, advertisers create short, text-based ads that are very closely related to chosen keywords, and then allow those ads to be shown on other people’s Web sites that feature (in some way or another) the chosen keyword. The advertiser agrees to pay up to a certain dollar amount — called a bid — each time a Web site visitor clicks on the ad. Thus, the term pay-per-click.

The bid amount an advertiser placed on a keyword is usually determined by two factors: the budget and the popularity of the keyword. The advertisers themselves set the daily budget for each advertisement — one built around how much they are willing to pay if someone clicks the ad. The bidding process itself sets how much a keyword is worth — clearly, more popular keywords are going to cost advertisers more.

The bidding process works much like any other auction process, with one minor change. Advertisers bid for placement of their ads by keyword, but more than one advertiser can win. The way it works is that the advertiser that has the highest bid has their ads shown in the most desirable places (both on Google and other Web sites). Bidders with lower bids will still have their ads shown, but in somewhat less desirable places. The “less desirable” places can still perform very well, and in fact are sometimes more coveted because they cost less, which means advertisers can afford to have their ads shown more often.

 

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